Analysis of the Pepsis and Bacardi Limons Advertisement Essay

Analysis of the Pepsis and Bacardi Limons Advertisement - Essay Example This "Analysis of the Pepsi’s and Bacardi Limon’s Advertisement" essay outlines differences between two drinks' ads. The first advertisement carefully projects the image of Pepsi as a fun drink that all members and all age groups enjoy. The men hold Pepsi bottles, as also the girls. The pepsi bottles in the picnic box further heighten the impression that it’s a drink meant for outings and is even better than beer. Another significant detail is the Pepsi icon in the shape of a ball, where the text states: â€Å"it’s the cola†, further reinforced by the football nearby on the picnic table, which further heightens the impression that this is a drink associated with fun and games. The heart shaped carving on the tree with â€Å"Pepsi and BBQ† engraved within it is a useful little detail that implies Pepsi is made for such outdoor occasions. The second advertisement is set in a bar/disco/party setting, which conveys an impression that the drink be longs in a more adult, sensual setting. The words in the advertisement convey the mood: â€Å"Mischievous, mixable, magical†. This is substantiated by the image of the sexy woman reflected in the glass of the man who holds it, implying that it’s the drink that has brought her into the palm of his hand – a magical experience. The use of mirrors, the shiny clean bar, the sparkling crystal bottles and glasses, all contribute to the impression of a magical kind of dating environment, where the drink appears to be the prop that aids the man in capturing the woman he desires.

19th Century American Imperialism & 20th Century War Essay Example for Free

19th Century American Imperialism 20th Century War Essay Captain Alfred Thayer Mahan couldn’t have said it any better, â€Å"No nation had ever become great without control of foreign markets and access to the natural resources of foreign countries† (Kinzer 33). Throughout the years, America has had an astonishing obsession with the idea of global imperialism. One can’t help but ask the following question: what sparked this sudden obsession with global imperialism? Even though there are many different factors that helped spark this sudden movement, the biggest single factor was the industrialization of the world’s major industrialist societies, such as England, United States, Japan, and Germany. The sudden explosion of industrialization sparked a huge consumption of the earth’s natural resources, and initiated the need for expansion. Throughout the late 19th century up until today, America has approached global imperialism in a number of different ways. Methods such as deception, intimidation, fear, and violence have all been used throughout the American conquest in order to expand this imperialistic society. America had to start expanding and had to take over weaker countries. See more: Homelessness as a social problem Essay Americans had to look to faraway countries, weak countries, countries that had large markets and rich resources but had not yet fallen under the sway of any great power† (Kinzer 34). This paper will primarily focus on the reasoning provided by Kinzer’s book Overthrow. America has become the imperialistic society it is today because of the rapid 19th century industrialization and the constant American hunger for natural resources, territory, and global domination. â€Å"Whether they will or no, Americans must now begin to look outward. The growing production of the country demands it† (Kinzer 33). During the late 19th century, America enjoyed a successful conquest of Hawaii, Cuba, Philippines, and Nicaragua. Hawaii, which has always embraced a history of tradition and culture, was faced with the issue of modernization. Throughout the years, Hawaii had slowly started to fall under white control. Hawaii has always been a huge producer of sugar, with one problem. The major market for sugar was in the United States, but the Hawaiians could not export as much as they would like because of the high tariffs imposed on imported sugar in the States. When the reciprocity treaty as signed in the summer of 1876, Americans started installing military and commercial bases in Hawaii. The renewed treaty however was what really displayed that Hawaii was falling under white influence. The renewed treaty gave United States control of Pearl Harbor, an extremely fine natural port. On January 14th 1893, Queen Liliuokalani made a disturbing announcement to her cabinet. She proclaimed a new constitution which stated only Hawaiian citizens had the right to vote. This meant that the Hawaiian population of Americans would no longer be able to vote. This move gave Lorrin Thurston and John Colburn the reason they needed to initiate the overthrow of the Hawaiian monarchy, which would mark America’s first overthrow of a foreign government. The alarmed Thurston quickly wrote a letter to John L. Stevens, requesting military assistance for the overthrow of the queen’s regime. Soon after, on July 4th 1894, the Republic of Hawaii was proclaimed. During the Spanish colonization of Cuba in 1897, William McKinley was sworn in as president of the United States. McKinley did not like the idea of the Spanish in Cuba. However when talking about McKinley, Kinzer states â€Å"William McKinley believed that a self-governed Cuba would pose an extreme threat to the United States, for they might not do Washington’s bidding† (Kinzer 35). After all, the revolutionary leaders in Cuba were already talking about the social reforms and land redistribution they wanted to initiate. This greatly alarmed many American businessmen, for over $50 million was invested primarily in Cuba’s agriculture. McKinley had finally had enough and had decided it was time to use military force to end the Spanish regime in Cuba. On April 25th 1898, the Spanish-American War had officially begun. After the Spanish surrender, America started to kill Cuba’s dream of independence. In the 1898 Treaty of Paris, Spain gave up all rights to Cuba, surrendered Puerto Rico and Guam, and sold Philippines for $20 million to the United States. The Platt Amendment gave the US some economic and military control of Cuba. McKinley initially only wanted to build a naval base at Manila, Philippines. Later however, he decided he would embark on a journey of Christianizing the country. This was unnecessary however, for most Filipinos were already Catholic. On June 2nd 1899, the official Philippine-American War started. The United States would win the war, and dissolute the First Philippine Republic. At this point, the United States had obtained, by force, full sovereignty over the Philippines. With Cuba, Hawaii, Philippines, Guam, and Puerto Rico under its belt, America now had access to a wide array of natural resources and an assortment of markets. However, the conquest would not end there. In order for one to understand the takeover of Nicaragua, one must understand Central America in the late 19th century. The late 19th century proved to be a strong idealistic era for Central America. Ideas of both social and political reforms were sweeping many Central nations, ideas inspired by European philosophers. These ideas were absolutely despised by the American government, for these ideas called for change. These ideas were admired by Central Americans because they all desired change. Jose Santos Zelaya became president of Nicaragua in 1893. He adopted many revolutionary changes, such as importing the automobile and legalizing civil marriage. He also had a very strong emphasis on building and expanding the country’s infrastructure. At first Zelaya and America were on good terms, for there have been talks of building a canal through Nicaragua. Later however, Panama was chosen as the building site, temporarily ending American interest in Nicaragua. As historian John Ellis wrote â€Å"To the State Department, Nicaragua was no longer a country that needed to be coddled or cared for in preparation for future usefulness, rather, it was not a country that needed to be watched carefully and kept in line† (Kinzer 60). A very strong nationalist, Zelaya was giving some of the American business based in his country trouble, which didn’t appeal to the United States secretary of state Philander Knox. What angered Knox even more was that Zelaya went to European banks to borrow money for his railroad project, not American banks. This showed the Taft administration that Nicaragua was trying not to depend on the States as much as they used to, which of course cause congressional panic. After much trouble from Knox, Zelaya finally resigned in 1909. After the brief command of Jose Madriz, Juan Jose Estrada took over the country, and the new conservative government was much admired and supported by the United States. Estrada’s coming to power marks the conquest of Nicaragua, because of America’s strong influence on Estrada’s regime. As demonstrated, the United States has always obtained a hostile approach regarding takeovers and conquest. The first overthrow took place in Hawaii where the queen was relieved of her position. Cuba was later obtained from Spain with the help of brute force and intimidation. Philippines and Puerto Rico were also obtained in the same fashion. Nicaragua’s government fell victim to an American sponsored coup, and their government was taken over by the Americans. It seems like there has always been a recurring pattern throughout American history. If you try to stand up to the US government, you will go down. If you operate your country in a way that doesn’t appeal to the US government, you’re going down. If you just happen to be doing good for your country, there’s still a good chance you’re still going down. America has always been that big bully that beats on the little kids at school, because they are just too weak to defend themselves. America throughout the 19th century was a product of a heavily industrialized society, a society that must rely on domination of other markets and other countries’ resources in order to keep expanding and thriving.

Introduction To Dc Dc Converter Engineering Essay

Introduction To Dc Dc Converter Engineering Essay ABSTRACT A bidirectional dc-dc converter is used for dc-dc power conversion applications. The power converter includes two full bridge converters This Bidirectional dc-dc converter is best for electrical vehicle applications. A bidirectional, isolated topology is proposed in consideration of the differing fuel cell characteristics from traditional chemical-power battery and safety requirements. The topology proposed in the paper has advantages of simple circuit with soft switching implementation without additional devices, high efficiency and simple control. INTRODUCTION TO DC-DC CONVERTER: DC-DC converters are devices which change one level of direct current/ voltage to another (either higher or lower) level. They are primarily of use in battery-powered appliances and machines which possess numerous sub circuits, each requiring different levels of voltages. A DC-DC converter enables such equipment to be powered by batteries of a single level of voltage, preventing the need to use numerous batteries with varying voltages to power each individual component.   1.1. BUCK-BOOST CONVERTER Fig. 1: schematic for buck-boost converter With continuous conduction for the Buck-Boost converter Vx =Vin when the transistor is ON. When the transistor is OFF the inductor in trying to maintain the current in the same direction reverses its polarity as a result of which the diode is forward biased and Vx =Vo. For zero net current change over a period the average voltage across the inductor is zero. Fig. 9: Waveforms for buck-boost converter Vin ton + Vo toff = 0 which gives the voltage ratio and the corresponding current Since the duty ratio D is between 0 and 1 the output voltage can vary between lower or higher than the input voltage in magnitude. The negative sign indicates a reversal of sense of the output voltage.   CONVERTER COMPARISON The voltage ratios achievable by the DC-DC converters is summarised in Fig. 10.We can notice that only the buck converter shows a linear relationship between the control (duty ratio) and output voltage. The buck-boost can reduce or increase the voltage ratio with unit gain for a duty ratio of 50%. Fig. 10: Comparison of Voltage ratio 1.3 BI-DIRECTIONAL DC-TO-DC CONVERTER A DC-DC converter which can be operated alternately as a step-up converter in a first direction of energy flow and as a step-down converter in a second direction of energy flow is disclosed. Potential isolation between the low-voltage side and the high-voltage side of the converter is achieved by a magnetic compound unit, which has not only a transformer function but also an energy storage function. The converter operates as a push-pull converter in both directions of energy flow. The DC-DC converter can be used for example in motor vehicles with an electric drive fed by fuel cells. A bi-directional converter for converting voltage bi-directionally between a high voltage bus and a low voltage bus, comprising a switching converter connected across the high voltage bus, the switching converter comprising first and second switching modules connected in series across the high voltage bus, a switched node disposed between the switching modules being coupled to an inductor, the inductor connected to a first capacitor, the connection between the inductor and the first capacitor comprising a mid-voltage bus, the first and second switching modules being controllable so that the switching converter can be operated as a buck converter or a boost converter depending upon the direction of conversion from the high voltage bus to the low voltage bus or vice versa; the mid-voltage bus being coupled to a first full bridge switching circuit comprising two pairs of series connected switches with switched nodes between each of the pairs of switches being connected across a first wi nding of a transformer having a preset turns ratio; and a second full bridge switching circuit comprising two pairs of series connected switches with switched nodes between each of the pairs of switches being connected across a second winding of the transformer, the second full bridge switching circuit being coupled to a second capacitor comprising a low voltage node. 1.3.3 WORKING OF DC-DC Converters In its simplest form, a DC-DC converter simply uses resistors as needed to break up the flow of incoming energy this is called linear conversion. However, linear conversion is a wasteful process which unnecessarily dissipates energy and can lead to overheating. A more complex, but more efficient, manner of DC-DC conversion is switched-mode conversion, which operates by storing power, switching off the flow of current, and restoring it as needed to provide a steadily modulated flow of electricity corresponding to the circuits requirements. This is far less wasteful than linear conversion, saving up to 95% of otherwise wasted energy. 1.3.2 BIDIRECTIONAL DC-DC CONVERTERS TOPOLOGIES There are many circuit topologies for bidirectional dc-dc converter. Some of them are Non isolated (Without transformer): Full bridge bidirectional dc-dc converter (shown in fig) Half bridge bidirectional dc-dc converter II. Isolated (with transformer): Full bridge bidirectional dc-dc converter ( shown in fig) Half bridge bidirectional dc-dc converter 1.3 NON-ISOLATED BIDIRECTIONAL DC-DC CONVERTER: Fig2: Full bridge bidirectional dc-dc converter Fig 17 shows a basic circuit diagram of a full bridge bidirectional DC-DC converter. It has interleaved operation for both boost and buck modes It has smaller passive components It has less battery ripple current 1.3.2.2 ISOLATED BIDIRECTIONAL DC-DC CONVERTER (PROPOSED CONVERTER): Fig18: lv-side current source and hv-side voltage source Fig 18 shows the circuit diagram of an Isolated DC-DC converter. This converter has the following features Simple voltage clamp circuit implementation Simple transformer winding structure and low turns ratio High choke ripple frequency (2fs) Start up problem will be present in this circuit 1.4 SEMICONDUCTOR SWITCHING: Semi conductor switching are of two types. They are 1. Hard Switching 2. Soft Switching 1.4.2 SOFT SWITCHING More recently, new power conversion topologies have been developed which dramatically reduce the power dissipated by With soft switching techniques, reduction in wasted power will often improve the efficiency of a unit by more than 2%. While this does not sound significant, it can account for a saving of more than 20 W in a 1000 W power supply. This 20 W is power that would have been dissipated by the main power transistors, the most critical and most heavily stressed semi-conductors in any switch mode power supply. Reducing the power here lowers their junction temperature, giving increased thermal operating margins and, hence, a longer life for the power supply. Not only does a soft switching power supply generate significantly less electrical noise, it achieves greater efficiency, longer mean time between failures (MTBF), and higher immunity to the effects of other equipment operating nearby. It is desirable for power converters to have high efficiencies and high power densities. Packaging and cost limitations require that the converter have a small physical size and weight. Power density and electrical performance are dependent on the switching frequency as it determines the values of the reactive components in the converter. Thus, high frequency operation of the converter is highly desired. However, operation at high frequency results in higher switching losses and higher switching stresses caused by the circuit parasitics (stray inductance, junction capacitance). The circuit topology of the proposed bidirectional isolated converter is shown in Fig. According to the power  ¬Ã¢â‚¬Å¡ow directions, there are two operation modes for the proposed converter. When power  ¬Ã¢â‚¬Å¡ows from the low-voltage side (LVS) to the high-voltage side (HVS), the circuit operates in boost mode to draw energy from the battery. In the other power  ¬Ã¢â‚¬Å¡ow direction, the circuit operates in buck mode to recharge the battery from the high-voltage dc bus. Based on the symbols and signal polarities introduced in Fig. 2, the theoretical waveforms of the two operation modes are shown in Fig. (a) and (b), respectively. Fig42: Theoretical waveform under (a) boost and (b) buck operation Boost Mode (Discharging Mode) Operation When the dc bus voltage in the HVS is not at the desired high level, such as during a cold start, the power drawn from the low-voltage battery flows into the high-voltage dc bus. During this mode, the proposed converter is operated as a current-fed circuit to boost the HVS bus voltage. The LVS switches Q1, Q4 and Q2, Q3 operate at asymmetrical duty ratios and 1- which require a short overlapping conduction interval. Referring to the equivalent circuits for the boost mode operation in Fig. 43, the detailed operating principle can be explained as follows. Although the LVS switches subject to higher voltage stress, this is an advantage because the battery voltage is low. Because the overlapping interval for the LVS switches Q1, Q4 and Q2, Q3 is very short, the LVS transformer current flows through only one LVS switch at most time. Thus, the conduction losses for Q1, Q4 and Q2, Q4 can be greatly reduced to improve the conversion efficiency. Moreover, the LVS circuit produces a relatively ripple free battery current that is desirable for the low voltage battery. The voltage transfer ratio Mboost for the boost mode operation for the proposed dc-dc converter can be derived from the volt-second balance condition across the inductor L1 represented by (7). The current stresses of the inductor windings can be also determined as (6).The inductances of the power inductor L1 can be determined for their given peak-to-peak current ripples, ΆI1 Where ÃŽÂ » (%) is the ripple percentage of the inductor currents IL1 B. Buck Mode (Charging Mode) Operation Different from the traditional electric vehicle driving system, the fuel cell powered system needs an additional energy storage device to absorb the feedback power from the electric machine. This energy storage device may be a lead-acid battery as shown in Fig44 . The proposed circuit works in buck mode to recharge the battery from high-voltage dc bus. During this mode, the proposed converter is operated as an asymmetrical half bridge circuit with synchronous rectification current doubler to recharge the battery from high-voltage dc bus. The HVS switches Q5, Q8 and Q6, Q7 operate at asymmetrical duty ratios and 1- which require short and well-defined dead time between the conduction intervals. Referring to the equivalent circuits in Fig. , the detailed operating principle of this mode can be explained as follows. Fig44: modes of operation in buck mode While the LVS switches, Q1, Q4 and Q2, Q3, share unequal voltage and current stresses, the HVS switches, Q5, Q8 and Q6, Q7, share equal voltage stresses as (8). Then the current stresses of the HVS switches can be found as DESIGN CONSIDERATIONS FOR KEY COMPONENTS To verify the feasibility of the proposed scheme, a 2-kW laboratory prototype operated at 20 kHz was built. The simulation and experimental results will be shown and discussed in the next section. The LVS of the design example was connected to a 12-V lead-acid battery whose terminal voltage could swing from 10-15 V. The nominal voltage on the HVS dc bus was designed to 300 V, with an operating range from 150-400 V. The design considerations Based on (5), the turn-ratio selection of transformer can be calculated as (15). The HVS device ratings can then be calculated using (8)-(10) as follows: B. Power Inductors Let the peak-to-peak current ripples be 20% of the inductor currents under full power. The current rating and the inductance of the power inductor L1 can be determined using (6)- (7) as follows: Because of the ripple cancellation on the battery current, a larger ripple current in inductor L1 and can be allowed in practical applications. Thus, the inductance and the size of the inductors L1 might be smaller. To verify the theoretical operating principles, a 2-kW design example was simulated by using MATLAB. There is a good agreement between the simulation results and theoretical analysis. In this research, a 2-kW laboratory prototype was implemented and tested to evaluate the performance of the proposed bidirectional isolated dc-dc converter.. The ripple cancellation between two inductor currents can be observed. This is desirable for a low-voltage battery. 7.1 BOOST OPERATION FOR BIDIRECTIONAL DC-DC CONVERTER CONVENTIONAL CIRCUIT FOR BOOST MODE 7.3 RESULTANT WAVE FORM: 7.3.1 BOOST OPERATION Input and Output waveform: Fig 48 CONVENTIONAL CIRCUIT FOR BUCK MODE Fig47 7.4 RESULTANT WAVEFORM FOR BUCK OPERATION : Input and Output voltage waveform Fig 49 Proposed Bidirectional DC-DC converter Input and Output Voltage Waveforms: Fig50 Fig 51 Inductor Current Waveforms: Fig52 CONCLUSION A soft-switched isolated bidirectional dc-dc converter has been implemented in this paper. The operation, analysis, features and design consideration were illustrated. Simulation and experimental results for the 45W, 20 kHz prototype was shown as per principle. It is shown that ZVS in either direction of power flow is achieved with no lossy components involved As results, advantages of the new circuit including ZVS with full load range, decreased device count, high efficiency (measured more than 94% at rated power), and low cost as well as less control and accessory power needs, make the proposed converter very promising for medium power applications with high power density.

Essay --

Word Count: 1486 The Differences in Lucy Salyer’s and Cybelle Fox’s Criteria For Citizenship Throughout American history, the United States government created policies that decided who can and cannot come to America to be recognized as a full fledged citizen: an individual who has been recognized as a loyal member of a nation and receives benefits granted by the government. Lucy Salyer, author of Baptism By Fire, and Cybelle Fox, author of Three Worlds of Relief, emphasize that the government based their immigration policy on issues such as race and occupation. Despite their agreement that the United States government played a major role in deciding who can and cannot become full fledged citizens, Salyer and Fox disagree on the main criteria in which they decided which immigrants could have this recognition. Salyer argues that immigrants’ race and service decided whether they should be included or excluded from full citizenship, while Fox asserts that individuals’ occupation determined this matter. As Salyer and Fox both mentioned, the government played a vital role on deciding who can become citizens through legislation, organized groups, and judicial rulings. The government can be defined in this case as legislatures, agencies, and the justice system. Throughout American history, legislatures made laws in which included and excluded newcomers to America. Aristide Zolberg, author of A Nation by Design, emphasizes this by stating, â€Å"nationality involves the delineation of a boundary, denoting simultaneously inclusion and exclusion† (Zolberg,17). A country can tend to be welcoming or unwelcoming to foreigners. In the United States, legislatures have been inclusive and exclusive to foreigners depending on the national interest. Lu... .... 56% of workers were covered, while 67% of them were Europeans and 57% were white. According to Fox, Europeans benefitted the most since majority of them held manufacturing jobs and were more likely to turn sixty-five when it was grandfathered in. Yet, approximately 38% of Mexicans and blacks were covered. This was due to the majority of them being agricultural workers or domestic workers. Therefore, Europeans held occupations that allowed them to meet the criteria for social security benefits, while Mexicans and blacks did not (Fox, 251-253). Salyer and Fox agree that the government played a role in shaping immigration during the 1920s and 1930s. Yet, they disagree with the criteria that the government used to decide who received full-fledged citizenship. This debate still continues today and this nation continues to base a criteria on who to include and exclude.

Critical evaluation †blood brothers Essay

The play did not open with the curtain going up but instead with the lights going up. My seat was in the gallery, which is quite high up, but after I got over the sense of vertigo my view of the play was fine. I could not see the gantry at the back of the stage or the very front of the stage, but very little of the action took place in these areas. The play was written in the early 1960’s by the Liverpudlian playwright Willy Russell and was first performed in the early 1980’s. The play is a ‘slice of life’, or an impression of life starting in Liverpool in the early 1960’s through until the 1980’s, of poor working class families. The play combines music and song with narrative. The set of Blood Brothers consisted of, on either side of the stage a row of terraced house fronts. At the back of the stage there was a gantry which was used by the narrator and once by Mrs. Johnston when she sang a song that was an overview of the action that had just taken place, there was a countryside backcloth with two moveable ‘brick wall’ flats which moved across to cover this. The set was very appropriate for the play, it combined well with the ‘slice of life’. The props were minimalist and brought on stage by the actors. There were four moveable flats, two that slid across the floor and two that came down from the ceiling. All the costumes and fixings were appropriate for the era of the play, they worked well together producing a realistic setting. The play opens with the twin brothers, lying down on stretchers and then being carried away. The narrator then informs the audience of the events that have just happened and then the play begins. The play is about Mrs. Johnston, a working class mother of seven children who after her husband has left her for a younger woman discovers she is pregnant with twins. Mrs. Johnston is a cleaner who works for a middle class couple, Mr. and Mrs. Lyons. Mrs. Johnston tells Mrs. Lyons of her predicament and so Mrs. Lyons who can not have children of her own and whose husband has gone away on business for six months offers to take one of the twins for herself and bring him up as her own. After some persuasion Mrs. Johnston gives one of the boys to Mrs. Lyons. She finds it difficult to keep Mrs. Johnston on as her cleaner because she can see that there is a bond between mother and child and so fires her. Several years pass, the boys are now seven, nearly eight, they meet when out playing, become great friends and ‘Blood Brothers’. Both Mrs. Johnston and Mrs. Lyons try to keep the boys apart but are unable to do so. In a desperate attempt to separate the boys the Lyons move to a house in the country well away from Mickey and the estate where the Johnston’s live. A few years later the council decide to demolish the estate where the Johnston’s live and relocate the families to the countryside close to where the Lyons now live. Mickey has a girlfriend, Linda, a girl he has known since childhood. One day when they are out walking they come across Eddie, (Mickey’s twin), and rekindle their friendship. The twins are now sixteen years old and their friendship continues to grow until it is time for Eddie to gone away to university. However Eddie declares his love for Linda before leaving but she continues her relationship with Mickey and soon falls pregnant with his child and so they marry and move into Mickey’s home. Mickey’s older brother, Sammy, gets into trouble and Mickey agrees to help him out but instead ends up taking the fall for Sammy killing a man and goes to prison for seven years. During this time he becomes depressed and withdrawn from Linda. She turns to Eddie for support and they soon become emotionally attached. When Eddie’s mother becomes aware of the romance she tells Mickey who, now out of prison, goes to Eddie’s work place. Mrs. Johnston now feels she must tell the boys that they are brothers but this is too much for Mickey to understand in his present mental state, distressed and confused he shoots Eddie. Just as Mickey is doing this a policeman takes aim and fires killing Mickey. Both men are dead. On the whole the script and the play were very good. At first it took a little time to get in to the play but it soon flowed naturally. The play held the audience’s interest by the use of the narrator who appeared on the stage behind the action and would burst into song. A lot of information was given on the characters through the use of song, so the audience received much of the necessary information without realising it. The part of Mrs. Johnston was played by the singer and actress Dennis Nolan. Ms. Nolan described the history of her character through the song ‘Just like Marilyn Monroe’. Her story is not extraordinary or uncommon. A girl from a Roman Catholic working class family who falls in love with a young man who takes her dancing and says she ‘looks a lot like Marilyn Monroe’. Romance soon fades once the babies start arriving. Possibly because of her faith, which would have instilled a belief that children are a blessing, she soon has a large family and her husband begins to look elsewhere for what he first found attractive in his wife. He begins to go dancing with a girl who he says ‘looks a lot like Marilyn Monroe’. When he leaves home Mrs. Johnston discovers she is pregnant with the twins of the story. This is when the events that lead up to the final tragedy really begin. Mickey is the twin that Mrs. Johnston kept. He grows up in this very poor working class family but as a child is mainly happy and full of mischief. He does not expect an easy life and accepts who he is and what his future will be. He does not expect to go to university like his friend Eddie because in his mind and at this time it was usually only children from better off families who went. Mickey would have been happy to work and bring up his children in a working class family. It is unemployment and bad choices that take away his pride and his future. He becomes very depressed, feels worthless and finally sees his marriage fall apart. The actor who played Mickey had to act the part of a child through to an adult, his mannerisms were very good and his gestures appropriate for the different ages. When he was seven Mickey acted and moved as if he was seven and when he was twenty he acted and moved like a twenty year old. His voice changed as well, it moved from a high quick voice to a deeper more solemn one. Linda is the childhood friend of Mrs. Johnston’s children and especially of Mickey. The two children grow up together, play together and become girl and boyfriend. This relationship is threatened by Linda’s attraction to Eddie, Mickey’s twin, but although she realises that it is Eddie that she loves she does not end her relationship with Mickey. When Eddie goes away to university she becomes pregnant with Mickey’s child and marries him. Linda’s role in the play is huge, it is her relationship with Eddie which finally destroys Mickey and leads to the final tragedy. The play contained quite a lot of swearing but this was only used to aid the script and made it more realistic. At the end of the play many people in the audience were in tears which showed how good the performances had been. As a straight play this would have been a very sad story of some very hard lives but because the story is told partly in song the mood is much lighter. It shows that there can be laughter in even the most difficult of lives, but also how our own upbringing, superstitions and prejudices can make our lives more complicated and more difficult.

Eugene Delacroix the first ethnographic essayEssay Writing Service

Eugene Delacroix the first ethnographic essayEssay Writing Service Eugene Delacroix the first ethnographic essay Eugene Delacroix the first ethnographic essayThe Orient has been a central attraction to both the Western artists during the nineteenth century, and in this period a number of Oriental tales and pictures help shaped ideas of the East and feeds into stereotypical perceptions of the Orient lands; particularly Turkey, Eygypt, Syria and more recently North Africa. These works of art not only help us to understand how prominent artists interpreted the orient of his dream, but also points to popular changing perceptions, conflicts and how art can contribute to the way in which we perceive the Orient during that era. A number of artist are prey to received idea of the Orient as lawless, barbaric and backward by engaging and reproducing such political orientalist thoughts into their works. Many of these works continue to be particularly relevant today, when a range of challenges and current debates continuously challenge the ways in which we think about, and come to terms with, the Orient.Of these various challenges, this essay will in particular focus on the issue of contradiction and ambiguities surrounding Eugene Delacroix (1798-1863)   as an ethnographer during his voyage to North Africa, in 1832.Being relatively new to the country’s social, political and geographic structure, Delacroix struggled with ‘coming to terms’ with the reality that was before him. In order to explore the possibility of Delacroix being the first ethnographer to have traversed through North Africa, this essay will draw on Delacroix’s watercolour sketches; A courtyard in Tangier; Arab woman sitting on some cushions, study for the Women in Algiers; Arab fantasia in front of The gates of Meknes. This essay will also analyse Delacroix’s oil paintings; Jewish Wedding; Women of Algiers In their Apartment; Moroccans conducting Military Exercises (Fantasia).  Ã‚   All these paintings have a connection to Delacroix journey and through the comparative analysis bet ween these paintings, a wealth of notes can be drawn from, learnt and interpreted.Firstly, this essay will provide a brief overview of Delacroix’s pre-North Africa conception of the oriental scene in order to contextualise the significance   of his later construction of Oriental art. Secondly, the essay will draw from his watercolour sketches in order to consider how he grappled with being confronted by the aesthetic spectacles of North Africa and demonstrate how Delacroix’s direct relationship with the Orient space may or may not have transformed his vision and approach of the Orient. Thirdly, this essay will contrast Delacroix’s watercolour sketches with that of his major canvases, and consider elements that perhaps could justify Delacroix’s transformation from the orientalist artist to the ethnographic one.  Prior to North Africa, Delacroix had been a proponent of the Romantic whose skill set in George P. Mras[1] view involves subject matters that are exotic and whose aim in structuring composition is to heighten emotional response and drama, with the use of the artist’s personal interpretation and imagination. Hence, Delacroix approach to Orient themes then, was filled with violence and cruelty in the oriental subjects. Death of Sardanapulas (1826), for example, influenced from Lord Byron’s 1821 tragedy Sardanapulus[3], incorporated these romanticised elements. The tone to the tragedy was elevated with the addition of more dead bodies and murders than the original scene, the reds and yellows in this image intensified the scene and made it more disorderly to the eye.The clever use of lighting draws our eyes towards the moment of disorder at the center of the picture, illuminating the atmosphere of death and destruction. The artist deliberate enhancement to the original imagery only stressed strong degree of pain, suffering and tortures which highlights the barbaric nature of the Orient. Such paintings are classi c examples of artworks which explicitly served the political interest in Orientalist art that fed the nature of orientalist thoughts of the period.The Death of Sardanapalus (1827) is the early paining created several years before his trip to North Africa. The Death of Sardanapalus contains strong orientalist trends which, to a certain extent are similar to those depicted in his Saada, the Wife of Abraham Benchimol, and Preciada, One of Their Daughters (1832). The Death of Sardanapalus focuses on the depiction of the last days of the ancient king Sardanapalus, who decided to kill his wives, servants and himself to escape from enemies, who were about to capture his city[4]. However, European trends are stronger in this painting compared to the watercolor painting created during his trip to North Africa. For instance, the female nudity was traditional for European art of that time.Delacroix’s freedom of visual expression evident in his watercolour sketches (1832) affected percep tions of the stereotypical Orientalist thoughts in a very different, perhaps more subtle, way than his earlier works. It also mark a departure from his previous intense styles. Perhaps this freedom was due to his effort to preserve the fleeting experience that may be lost if not instantaneously captured[5], and at the same time revealing imageries, techniques and aesthetic discourse that are fresh. Whats remarkable about Delacroix’s sketches is that despite the hasten showcased a discipline that is conservative and pure in its content. Brahim Alaoui[6] concludes that Delacroix’s ability to capture   shed his pre conceived notion of the Orient, and freed himself of former prejudices and had approached Morocco with a fresher, newer outlook.This can seen in watercolour sketches created by Delacroix, including A courtyard in Tangier; Arab woman sitting on some cushions, study for the Women in Algiers; Arab fantasia in front of The gates of Meknes. These sketches are ligh t hearted attempts to record the authentic environment of Arabs.He paints with great vividness and emotion but with the minimal use of bright colours. Such superficial but detailed sketches resemble the documentation, archiving and note taking, collecting details and architecture of those communities, which Delacroix attended during his trip to North Africa. His trip brought him new impressions and bright emotions uncovering the truth about the life of local tribes and people inhabiting Arab countries and Maghreb region.However, in accordance with Brahim Alaoui’s description, Elizabeth Fraser argues thatOn the one hand, we have Edward Said and Linda Nochlin arguing that European culturally-embedded stereotypes about North Africa were reproduced in artistic and cultural production, regardless of what artists encountered.Through the myriad of studies in watercolour of various subjects of the everyday was amassed during his journey, it is showcases Delacroix versatility in captu ringand these were later mixed and match used much later, in his major canvases. Watercolour studies like Arab Interior and A courtyard in Tangier are examples of an ethnographic documentation of the living conditions of the people in Morocco and such sketches are used in his major canvases, years down the road. Both sites display an airy, spacious room painted with a thin layer of paint that emphasised the light feel of the site. Delacroix has employed exceptional skill and care in authentically reproducing intricate detail of the architectural structure (anathema to his usual painterly practice), this painting is designed to communicate the inherent cultural differences of the East. Details from A courtyard in Tangier was also later used as the main scene for his oil painting The Jewish Wedding (1837/41).Apart from Delacroix’s fascination with the architectures in North Africa, he was also interested in the human and social areas and this is seen in his watercolours Arab fa ntasia in front of The gates of Meknes and the study for the Women in Algiers. Delacroix recorded those activities in his sketch to show the lifestyle of Arabs which was different from the traditional lifestyle of Europeans. More important, it was different from the lifestyle of Arabs imagined by Orientalists. Another sketch, Arab Interior shows the interior architecture and design of traditional Arab households. Delacroix makes the sketch but records distinct details that help viewers to understand the atmosphere of the interior of Arab households and the lifestyle of people. Light walls decorated with some paintings, places to seat located close to the window, the arch above the seats, densely decorated window and other elements convey the original atmosphere of Arab household. Even thought this watercolour is just a sketch but still it conveys details that allow viewers to understand main elements of the dà ©cor and interior of Arab buildings and households. Delacroix’s s ketch is the view from within the building.Arab woman sitting on some cushions; Study for The Women of Algiers is another watercolour sketch that also shows the interior of Arab household but, unlike Arab Interior, Arab woman sitting on some cushions; Study for The Women of Algiers depicts a woman lying on cushions. Her posture is absolutely natural, lazy in a way, and apparently relaxed. She is not confused at all. There are no signs of anxiety on her face, but her eyes are looking a bit downward that may be the implication of some embarrassment from uncovering her private life to a stranger, like Delacroix. Nevertheless, she is not over-agitated. She leans on her elbow casually that shows that she has accustomed to such position and it is absolutely natural for her. The interior surrounding the woman is relatively simple. She lies on cushions which cover a large part of the room around her. There are no many elements of furniture, which was traditional for European interior, which Delacroix accustomed to. However, the interior depicted on Arab woman sitting on some cushions; Study for The Women of Algiers seems to be intentionally simple to show that the Arab woman is not pursuing some extraordinary comfortable conditions. The minimalism of the furniture is absolutely natural since the woman seems to have everything she needs and she is not even looking for more being satisfied with her life.In Arab fantasia in front of The gates of Meknes record in rapid and literal way what he actually observed. Arab fantasia in front of The gates of Meknes shows Arabs conducting military exercises which were probably their traditional activities. This stirring scene – a tumultuous line of violent, turbaned Arabs charging towards some hidden enemy – had as its source a fantasia viewed by Delacroix while in Morocco: a choreographed military spectacle that is unique to Morocco, whose origin was, as its name suggests, more in the imagination than actuality. The painter’s fluid and gestural brushwork, the sharp contours and the rich palette, produce an image of the Orient as dazzling and theatrical, a wild place of dust and violence.After his trip to North Africa, the artist attempted to convey the authentic spirit and way of life of North Africa which was quite different from the one he used to. At this point, his earlier works, like The Death of Sardanapalus (1827), are absolutely different from his post-trip works. The Death of Sardanapalus is vulnerable to the considerable influence of Orientalism, whereas Arab fantasia in front of The gates of Meknes reflects the authentic way of life of the population of North Africa. In such a way, the artist attempted to show the real life and the different way of life of the local population to make Europeans acquainted with the totally different culture. At the same time, he debunked those Orientalist myths concerning North Africa that prevailed in European culture before his trip to the re gion.Delacroix preserved in his attempt to make sketchlike technique as an expressive device – a visual stimulus intended to activate the viewer’s imagination into creative response.[7] However, his oil canvases have a stronger impact on the audience due to the use of richer colours and concise brush moves, especially in the center of his paintings, such as Women of Algiers In their Apartment, where the artist depicts females in details. His brush moves are accurate and mirror the certainty of the painter in every move he made. This oil canvas depicts vividly the interior of the female part of Arab household. Again the author depicts the same cushions, minimalistic interior with a few elements of furniture and cushions on the carpet covering the floor of the room. Women sitting on the carpet and cushions or leaning on them talk to each other but there are no males around them. this details is important because Delacroix shows local traditions of segregation of male and female parts of households. By the way, the same trend can be traced in Delacroix’s Jewish Wedding oil on canvas created in 1837. The artist depicts the Jewish wedding, which he probably witnessed during his trip to North Africa. The distinct feature of this painting is the presence of males only with a woman dancing in the left part of the painting. This painting basically supports the male/female segregation in North African communities. Hence, the author shows distinct features of the traditional lifestyle, rites, architecture, interior and decorations of households of people living in North Africa. Delacroix pays attention to details of clothing, relations between people, and their lifestyle.Thus, Delacroix became the first ethnographic artist, who recorded the life of people in North Africa, their lifestyle, habits, clothing, entertainments, architecture, interior, gender relations and many other issues. Canvases and sketches mentioned above show the development and evo lution of Delacroix. Sketches and canvases discussed above show the evolution of Delacroix from the artist influenced by European Orientalism to the ethnographic artist, who first made sketches to record important details of the life of people living in North Africa, while later oil canvases created after his return from Africa complete the transformation of his views and show that Delacroix became the first ethnographic artist revealing the different way of life of North African people compared to the traditional way of life of Europeans.[1] Sheriff, M.D. (2010). Cultural Contact and the Making of European Art since the Age of Exploration. Chapel Hill: The University of North Carolina Press[2] metmuseum.org/toah/hd/euor/hd_euor.htm[3] artble.com/artists/eugene_delacroix/paintings/the_death_of_sardanapalus[4] Delacroix, E. (1827). The Death of Sardanapalus. Available online from artble.com/imgs/e/7/a/934950/the_death_of_sardanapalus.jpg[5] Sheriff, M.D. (2010). Cultural Contact and the Making of European Art since the Age of Exploration. Chapel Hill: The University of North Carolina Press[6] Ibid.[7] Pg 79 eugene delacroix’s theory of art by George P. Mras, Princeston, New Jersey, Princeton university Press, 1966, published for the department of art and archeology

University of Scranton Admissions Data

University of Scranton Admissions Data Are you interested in attending the University of Scranton? They accept almost three-quarters of all applicants. See more about their admissions requirements. Founded in 1888, the University of Scranton is a well-regarded Jesuit university located in Scranton, Pennsylvania. The University of Scranton has an impressive 11 to 1 student/faculty ratio, and the school has been recognized by U.S. News World Report for its commitment to teaching. At the undergraduate level, both health and business fields are quite popular. The university is committed to service, and each year more the 2,850 students perform 170,000 hours of community service. The University of Scranton has high retention and graduation rates, and an impressive number of students go on to graduate school. On the athletic front, the Scranton Royals compete in the NCAA Division III Landmark Conference. Will you get in? Calculate your chances of getting in with this free tool from Cappex. Admissions Data (2016) University of Scranton Acceptance Rate: 75Â  percentGPA, SAT and ACT Graph for Scranton AdmissionsTest Scores: 25th / 75th PercentileSAT Critical Reading: 510 / 600SAT Math: 520 / 620What these SAT numbers meanSAT comparison for Catholic collegesACT Composite: 23Â  / 28What these ACT numbers meanACT comparison for Catholic colleges Enrollment (2016) Total Enrollment: 5,380Â  (3,867 undergraduates)Gender Breakdown: 41Â  percent Male / 59 percent Female95 percent Full-time Costs (2016-17) Tuition and Fees: $42,162Books: $1,300 (why so much?)Room and Board: $14,264Other Expenses: $1,868Total Cost: $59,594 University of Scranton Financial Aid (2015-16) Percentage of Students Receiving Aid: 96 percentPercentage of Students Receiving Types of AidGrants: 94 percentLoans: 70Â  percentAverage Amount of AidGrants: $23,035Loans: $8,637 Academic Programs Most Popular Majors: Accounting, Biology, Business Administration, Communication Studies, Criminal Justice Studies, Elementary Education, English, Exercise Science, Finance, Human Services, Marketing, Nursing, Political Science, Psychology What major is right for you? Sign up to take the free My Careers and Majors Quiz at Cappex. Graduation and Retention Rates First Year Student Retention (full-time students): 87Â  percent4-Year Graduation Rate: 72 percent6-Year Graduation Rate: 79Â  percent Intercollegiate Athletic Programs Mens Sports: Lacrosse, Swimming, Soccer, Baseball, Basketball, Wrestling, Golf, Tennis, Track and FieldWomens Sports: Basketball, Field Hockey, Softball, Swimming, Tennis, Volleyball, Track and Field If You Like the University of Scranton, You May Also Like These Schools Villanova University: Profile | GPA-SAT-ACT GraphDrexel University: Profile | GPA-SAT-ACT GraphSaint Josephs University: Profile | GPA-SAT-ACT GraphUniversity of Delaware: Profile | GPA-SAT-ACT GraphMarist College: Profile | GPA-SAT-ACT GraphStony Brook University: Profile | GPA-SAT-ACT GraphFairfield University: Profile | GPA-SAT-ACT GraphDuquesne University: Profile | GPA-SAT-ACT GraphBoston College: Profile | GPA-SAT-ACT GraphTemple University: Profile | GPA-SAT-ACT GraphLoyola University Maryland: Profile | GPA-SAT-ACT Graph University of Scranton Mission Statement mission statement from the University of Scranton website The University of Scranton is a Catholic and Jesuit university animated by the spiritual vision and the tradition of excellence characteristic of the Society of Jesus and those who share in its way of proceeding. The University is a community dedicated to the freedom of inquiry and personal development fundamental to the growth in wisdom and integrity of all who share in its life. Data Source: National Center for Educational Statistics

Future Of Voice Search SEO With Jeremiah Smith From SimpleTiger

Future Of Voice Search SEO With Jeremiah Smith From SimpleTiger Is the future of voice search happening as we speak? Are we really in the middle of a voice search revolution? Are you part of the 41% of adults or 55% of teenagers who use voice search daily? By 2020, at least 50% of all Internet searches will be through images or speech. Today, we’re talking to Jeremiah Smith, founder and CEO of SimpleTiger. He breaks down how voice searches will impact SEO, algorithms, keywords, and research. Also, he shares how marketers can optimize their content in a voice search world. Pulse and perspective on current state of voice search Search Categories: General and transactional What’s the intent of voice search? Good answers, no advertising Indirect Commercial Intent: Customers become comfortable with and trust voice devices enough to conduct commercial searches to buy something Search engines using artificially intelligent rules and inputs to deduce output User engagement metrics trumping every other ranking metric in Google Google: Changing from a search engine to an answer engine? Evolution of old vs. new types of search; people need to rethink how they search Conversational marketing created to address surge of conversational searches Optimize content for voice search by answering searcher’s intent for any keyword Prepare for voice search by keeping things the same, read SEO documentation Links: SimpleTiger Google Study Comscores Presentation on Future of Voice Amazon’s Alexa Apple’s Siri Google Assistant Bing Write a review on iTunes and send a screenshot of it to receive a swag package! If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Jeremiah Smith: â€Å"Market domination, in terms of voice search as an interface, belongs to Amazon.† â€Å"I don’t think we need to be nervous and be scared because this artificially intelligent engine, at the end of the day, is doing something to produce a result for a company.† â€Å"Your SEO schemes aren’t going to work any more. Your need to actually start pleasing your customers. It’s a much more blunt game that were playing now.† â€Å"The way that we search for things also says a lot about the type of result that ought to occur.†

Legalization of Drugs Essay Example | Topics and Well Written Essays - 1000 words - 1

Legalization of Drugs - Essay Example In addition to marijuana, others, such as Douglas Husak, want to decriminalize all drugs as he explains in Four Points about Drug Legalization, a philosophical commentary on the irrationality of the â€Å"war on drugs.† Of course the idea of legalization to some, such as James Wilson, suggests legitimizing the use of dangerous, mind-altering substances which would lead to the increase of addiction therefore crime and the decline of society. Wilson’s comments are based more in real-world terms rather than philosophical but both arguments are similar to the ones held in the medical, legal and philosophical arenas along with those by common citizens at the office, home and social settings. Husak favors decriminalization but not necessarily legalization. He believes users should not be punished for drug use just as alcohol possession was not illegal during the Prohibition era during the 1930’s. It’s a subtle yet important distinction in the national debate. Wi lson contends the war on drugs is working. As an example, he points to the use of heroin, which has not increased since the drug war began in earnest during the early 1970’s. This is because it’s essentially the same - people are using it as back then. Young persons are afraid of getting caught and suffering through long prison terms in addition to not being able to afford the very expensive drug. Had heroin been made legal both those impediments to use would not exist. He provides evidence of the more liberal drug laws in Britain where heroin use has been climbing every year since the 1960’s to illustrate his point. On the other hand Husak argues that punishment should be reserved only for those who harm others such as assaults and theft. Imprisoning drug users is not rational. Millions of Americans use drugs but they use alone, and only very seldom does that do any harm except, possibly, to the person using. Yes, if that person commits robbery to support their drug habit, that’s a punishable crime but the actual use should not be. Additionally, the drug war has been employed unfairly, a circumstance that should nullify any law. â€Å"Drug prohibition would have vanished long ago had whites been sent to prison for drug offenses at the same rate as blacks. This is one of the features of prohibition that should outrage us all.† (Husak, 2003). Heroin is a debilitating drug, which, according to Wilson, serves the public good to be kept illegal. However, crack cocaine is worse and the thought of it being legalized is preposterous. At least when people are using Heroin, as Wilson says they are â€Å"helpless but at least harmless.† When using cocaine, people tend to become violent with the only goal of obtaining and using more, becoming binge users at the expense of their job and family. These addicts are impulsive, irritable, hyperactive, violent and uninhibited making them a constant danger to society. Therefore the user should be taken out of society. Women use crack cocaine more than men and cannot stop when they become pregnant which has very harmful effects for the innocent child. These are not isolated incidents, it is estimated that up to 50,000 babies are born every year addicted to cocaine in New York City alone. The reason people use crack more than heroin is the price. If we legalize drugs the price will drop for all varieties. We will see other drugs rise to the usage level of crack and beyond. Crack cocaine is a precursor, a lesson for future drug policies. (Wilson, 1990). Husak counters that one should not assume decriminalization will act to decrease the price of drugs. Again, the difference in legalization and decriminalization matters when discussing the method

Animal Test Should Be Stopped Essay Example | Topics and Well Written Essays - 1500 words

Animal Test Should Be Stopped - Essay Example   Ã‚   Animals form a pliable target for beings, but still, it is not just to take unjustified benefit of their defenselessness. It should be clear that a mouse or a monkey would go through similar throbbing that beings would do if subjected to certain hurting measures. These animals do not get food, water and, sleep. In various circumstances, they undergo cruel treatment. For example, dogs under lock and key in chambers to experiment whether a given insecticide is secure for breathing by people. On many occasions, there is no use of anesthesia at the time of testing. This is due to a callous attitude towards the safety of animals and avoids the alteration of the test results (Sherry, 1994). However, just imagine that you are in a theatre with no anesthesia or stacked in a filthy cell since a famous person wants to experiment how your body responds to that given surroundings. If individuals take the initiative of being kindhearted towards some creatures that you will realize the so mewhat pain these innocent animals have to bear during such experiments. Some countries, the likes of Netherlands New Zealand have forbidden the utilization of brilliant apes among other primates for experiments. (Thomas, 1995). Results obtained from the practice assist in checking whether a given sample of drug or cosmetic artifact would result to any reactions on people. The functioning mechanisms of human beings are different from those of animals. The extensive use of Aspirin is for the cure of pain, fever, inflammation, etc. in people. Conversely, this exact drug proves to be poisonous for rats.    Most conducted experiments are on the natural world, which cannot be a dependable basis for foretelling results on people. This shows that, the rats or mice are not the right forms to hypothesize reactions in people, where as only monkeys and chimpanzees are because their close relation to humans. Many of us are not aware that drug-manufacturing companies are not answerable for side effects or illnesses ensuing from their vaccines or medicines; however, many lately tested drugs they proudly trade; do not yield-required results. The reactions of drugs like clioquinol and thalidomide are an indication to the allegations that drugs tested cannot form a basis of considerations on animals as well as secure for human consumption (Types of Animal Testing, 2010).

Business Approach to the Use of Primary and Secondary Research Essay

Business Approach to the Use of Primary and Secondary Research - Essay Example According to the research findings, Primary Market Research and Secondary Market Research are the two categories of market research. In order to get an overall adjusted and faultless depiction of the requirements, demands, and needs of your business, primary and secondary market research should ideally be used in concurrence with one another. Neither can be used as a standalone tool to gather all the vital and relevant information for a successful business plan. However, using both enables a business to gather all the required data needed to identify and reach the target market. Utilizing primary research alone, without first seeing what has or has not worked for different organizations, is liable to expedite insignificant inquiries or missed chances. In the meantime, depending singularly on secondary research is prone to disadvantage you with responses that are ambiguous or inappropriate to your particular target market. Business environment research commonly entails sociographics, market size and trends, business regulations, and demographics to develop a customer and/or competitor profile. The prime focus of primary research is to gather and unearth original data. To encompass data collection and data input and then analyze the results is vital for an effective and successful business plan attempting to reach its target audience. Primary research is conducted to acquire information about the unanswered or vague questions. In order to collect relevant data, one starts from the scratch and every step of the research process needs to be completed. It can also be said that data is collected from the real world in primary research (Penn). Using various means and strategies, a business collects data on its own or hires someone to collect data and information on its behalf.  

David Suzuki, The Big Picture- the enviormentalist dilemma Essay

David Suzuki, The Big Picture- the enviormentalist dilemma - Essay Example He talks of the different aspects of this problem and the possible defense mechanisms that the planet may have in order to combat the encroachments of technology. For Suzuki, it is also important that one understands the importance of mankind’s position on the planet. The fact that man is one of the many species that exist on this planet is significant for Suzuki. There are several new theories that Suzuki puts forth including the idea that it is necessary for the ecological to be quantified in the economic sense of the term. This would then put a certain amount of pressure on people to create a world where the ecology is valued in terms that are familiar to the current market economy. This then makes us aware of the importance of creating a world where the ecology is not a dispensable commodity but something that provides us with an understanding of man’s relation to his environment and other creatures who have equal rights over the resources of the earth. Suzukiâ€⠄¢s main argument is that the ecology needs to be given his due and integrated with the scientific endeavors of man and in the economic framework of the world, without which there would be no sustainable growth in the world in any sector. One of the main arguments that Suzuki makes throughout his career is that mankind needs to come to terms with the fact that it exists on the earth and would not be able to survive without the earth being a place that can sustain them. The disconnect that man reveals when it comes to the earth can be seen from the fact that dirt is always regarded as something that is undesirable. However, this dislike for dirt is oblivious to the fact that whatever grows on the earth takes root in dirt and can be seen to draw its nourishment from the very dirt that is regarded with such contempt by man (Mast). This then reveals an attempt on the part of Suzuki to look at the tiny things in one’s life that indicate the attitudes that one holds towards the env ironment. Such attitudes then create a situation where the ecology is undervalued and not given its proper due. Its life-sustaining quality is then obfuscated and not given due importance. Despite man’s advancement in terms of science and technology, there is still a lot that needs to be done in terms of the conservation of the environment. The conservation of the ecology is a must for the sustained development since the resources necessary for development ultimately comes from the environment itself. This can be seen from this statement that is made by Suzuki in The Big Picture- †¦all of these things that so dominate our headlines and our lives- all of these things are merely social constructs created by humans. Ultimately they still depend on something else: the continued existence of a stable and healthy planet to provide us with the basics of life. Without a healthy planet to cleanse our wastes and provide us with resources, we will wither. Unless we can find a way t o live in balance with the natural systems that sustain us, our species will ultimately reach a dead end (3). The ideas that are expressed in this passage are important as they do not suggest that development of the kind that is fuelled by technological advances is insignificant. What it does suggest, however, is that there needs to be an awareness of the environmental impact that certain programs of development have. According to Suzuki, one must not devalue science and its effects on mankind. However, one must

2 tpoic Assignment Example | Topics and Well Written Essays - 750 words

2 tpoic - Assignment Example Philippines can be considered as the most westernized country in Asia. It has been colonialized by Spain for 330 years and by United States for few years. So it can be said that the country is very religious and westernize in orientation. The semi-feudal economic and political set up in the Philippines could be ascribed to the Spaniards feudal influences and its inability to become truly independent and to progress during the previous decades was due to its dependency to United States and its extensions, the IMF and WB. For decades, the country has been ruled by its oligarchs where its economic gains are only shared by few. Its political landscape was also marked by political upheavals experiencing three revolutions to depose a president. The country however has one of the highest literacy in the world and also have one of the highest number of English speaking people in the world. Its workers are known to be skilled and many left the country for greener pastures. Some reforms were instituted in the aftermath of the 1997 Asian Crisis which strengthened its economic fundamentals. The growing number of its educated citizens are beginning to demand better governance thus prompting the government to implement economic reforms albeit in a gradual phase. The biggest challenge for the country however was how to stamp out corruption as it had beset the country for decades. Recently, a campaign to clean the government seem to be fruitful as the country are showing gains in economics despite the recent financial recession. In fact, CNN dubbed the country as the most resilient while Bloomberg named Philippines as the fastest growing economy in the world. 1. The three best source that I found that during my exploratory research are from World Bank report, Bloomberg and CNN. These sources are considered best during my exploratory research because they are credible and reliable that relies their report on hard facts and figures than opinion. These

Developing work in and with communities Assignment

Developing work in and with communities - Assignment Example There is no denying that the only way forward is by strengthening the community through cross-community relations. Personally, I believe that integration is a long-way battle considering that Northern Irish society in general, do not subscribe to a unilateral agenda. And as long as these divisions are encouraged, the same issues will thrive and Northern Ireland will remain a weak state in the face of a hypercritical world. Today, various interests groups abound but it is the growing number of youth and working professionals taking part in a nonviolent form of resistance that holds a promise. It means that students do not only feel the burden, they also want to lessen the burden. It means that the working class seeks for counter-culture attacks in the face of the ignoble Irish failure (against European success). It means that the status quo is not favored and the once naà ¯ve groups are finally capable of taking responsibility. The foundation of Section 75 I believe is a testament that the conditions mentioned above are recognized by the state. It is like reinforcing the people that public authorities are there to serve and that amidst the many divisions, the government is one with the people in pushing for a better and inclusive Northern Ireland. Unfortunately, statistics and empirical evidence do not seem to reinforce the government’s stance. Records would agree that children’s rights are continuously hindered by poverty and that poor children are still easy preys for discrimination and economic exploitation. Children remain voiceless. Though there have been researches that involved children’s perspectives on sectarianism, equality promised by Section 75 is nowhere to be found. Although various structural mechanisms have been created to foster service provisions to the youth, the fact is that even schools are no longer havens

David Suzuki, The Big Picture- the enviormentalist dilemma Essay

David Suzuki, The Big Picture- the enviormentalist dilemma - Essay Example He talks of the different aspects of this problem and the possible defense mechanisms that the planet may have in order to combat the encroachments of technology. For Suzuki, it is also important that one understands the importance of mankind’s position on the planet. The fact that man is one of the many species that exist on this planet is significant for Suzuki. There are several new theories that Suzuki puts forth including the idea that it is necessary for the ecological to be quantified in the economic sense of the term. This would then put a certain amount of pressure on people to create a world where the ecology is valued in terms that are familiar to the current market economy. This then makes us aware of the importance of creating a world where the ecology is not a dispensable commodity but something that provides us with an understanding of man’s relation to his environment and other creatures who have equal rights over the resources of the earth. Suzukiâ€⠄¢s main argument is that the ecology needs to be given his due and integrated with the scientific endeavors of man and in the economic framework of the world, without which there would be no sustainable growth in the world in any sector. One of the main arguments that Suzuki makes throughout his career is that mankind needs to come to terms with the fact that it exists on the earth and would not be able to survive without the earth being a place that can sustain them. The disconnect that man reveals when it comes to the earth can be seen from the fact that dirt is always regarded as something that is undesirable. However, this dislike for dirt is oblivious to the fact that whatever grows on the earth takes root in dirt and can be seen to draw its nourishment from the very dirt that is regarded with such contempt by man (Mast). This then reveals an attempt on the part of Suzuki to look at the tiny things in one’s life that indicate the attitudes that one holds towards the env ironment. Such attitudes then create a situation where the ecology is undervalued and not given its proper due. Its life-sustaining quality is then obfuscated and not given due importance. Despite man’s advancement in terms of science and technology, there is still a lot that needs to be done in terms of the conservation of the environment. The conservation of the ecology is a must for the sustained development since the resources necessary for development ultimately comes from the environment itself. This can be seen from this statement that is made by Suzuki in The Big Picture- †¦all of these things that so dominate our headlines and our lives- all of these things are merely social constructs created by humans. Ultimately they still depend on something else: the continued existence of a stable and healthy planet to provide us with the basics of life. Without a healthy planet to cleanse our wastes and provide us with resources, we will wither. Unless we can find a way t o live in balance with the natural systems that sustain us, our species will ultimately reach a dead end (3). The ideas that are expressed in this passage are important as they do not suggest that development of the kind that is fuelled by technological advances is insignificant. What it does suggest, however, is that there needs to be an awareness of the environmental impact that certain programs of development have. According to Suzuki, one must not devalue science and its effects on mankind. However, one must

Developing work in and with communities Assignment

Developing work in and with communities - Assignment Example There is no denying that the only way forward is by strengthening the community through cross-community relations. Personally, I believe that integration is a long-way battle considering that Northern Irish society in general, do not subscribe to a unilateral agenda. And as long as these divisions are encouraged, the same issues will thrive and Northern Ireland will remain a weak state in the face of a hypercritical world. Today, various interests groups abound but it is the growing number of youth and working professionals taking part in a nonviolent form of resistance that holds a promise. It means that students do not only feel the burden, they also want to lessen the burden. It means that the working class seeks for counter-culture attacks in the face of the ignoble Irish failure (against European success). It means that the status quo is not favored and the once naà ¯ve groups are finally capable of taking responsibility. The foundation of Section 75 I believe is a testament that the conditions mentioned above are recognized by the state. It is like reinforcing the people that public authorities are there to serve and that amidst the many divisions, the government is one with the people in pushing for a better and inclusive Northern Ireland. Unfortunately, statistics and empirical evidence do not seem to reinforce the government’s stance. Records would agree that children’s rights are continuously hindered by poverty and that poor children are still easy preys for discrimination and economic exploitation. Children remain voiceless. Though there have been researches that involved children’s perspectives on sectarianism, equality promised by Section 75 is nowhere to be found. Although various structural mechanisms have been created to foster service provisions to the youth, the fact is that even schools are no longer havens

Steel and Surface Preparation Essay Example for Free

Steel and Surface Preparation Essay What is meant by the tenn sliver? What is a hackle? Name two other tenns that could be used for anchor pattern? What are the main advantages of using Testex papers for measuring profiles? What is meant by the tenn grade. relating to a blast finish? What are the main factors governing the grade f a blast finish? Can the grade of a blast fmish be detennined by using the surface comparators to BS 7079 Pt C3? What profile range can be measured using X coarse Testex? What profile range can be measured using coarse grade Testex? What are the two theories of adhesion? Briefly describe the mechanisms of the two theories of adhesion. How many microns are in Ithou? Give three different names for the cross section of a blast. What is the approximate speed of abrasives leaving a venturi nozzle? What is the most common cause of flash rusting on a blasted substrate? What would be considered to be an ideal shot grit mix? What is the purpose of mixing shot and grit? Which abrasive would have the effect of work hardening a substrate? Name three methods of measuring or assessing a profile. What is the most common cause of rogue peaks on a substrate? In what situation would it be better to use steel grit in preference to copper slag abrasives? If cracks or laminations are found on a substrate after blasting what steps should be taken? Using comparators to ISO 8503, what are the three main profile assessments? What are the other two assessments when the above three are not appropriate? What would be size of copper slag needed to give a protile of 50 to 75 urn? 3. 2 copynght

Report on Procurement Process for Holiday Development

Report on Procurement Process for Holiday Development 1.0 Introduction This report has been prepared to discuss the procurement options available to All Star Property Development for the proposed holiday development in Tring. 2.0 Project Details 2.1 Generally The project comprises the provision of a holiday development comprising inexpensive holiday lets, club house and shop. Work to include modular unit accommodation, with all fixed fittings, furniture and equipment included within the contract including kitchen units and appliances. All loose furnishings and furniture will be down to the client following completion and handover over the project. 2.2 Budget The construction budget is currently approximately  £2million. 2.3 Programme The project programme anticipates completion May 2011 with a construction period of approximately 11 months. The works are therefore expected to commence June 2010. An excelerated programme would be considered for an early opening for Easter 2011. Design The design is at a RIBA stage C. The extent of the design development is subject to discussion and the procurement route decided upon but, is currently envisaged that it will be beyond RIBA work stage D in order to achieve the programme stated above. Procurement Methods Due to the budget, it is felt that the procurement routes suitable for this project are: Traditional Design and Build 3.1 Traditional The design and construction are generally deemed to be separate activities. Full documentation is necessary for tendering purposes, including that from specialist subcontractors where appropriate and adequate time is needed for the preparation of this. The method of reimbursement is commonly expected to be a lump sum basis. The procurement method can however be used in a wide range of situations including a measurement or cost plus contract. In theory, therefore should reasonable cost certainty on construction costs in a lump sum contract, however, cost increases can result due to a client changes, inadequate design and poor contractor performance. Advantages i) Tenders are on a like for like basis; ii) Scheme fully pre-designed and specified; iii) Early commitment to price; iv) Provides contractually agreed prices for valuation of variations, cost control and analysis; v) Standards are easier to control; vi) Direct employer relationship with designers. Disadvantages i) Longer procurement time; ii) Split responsibility between construction and design; iii) Limited risk transfer. 3.2 Design and Build A method where the contractor is responsible for undertaking both the detailed design and construction of the work in return for a lump sum price. There are variations on this option depending on the degree to which initial design is included in the clients requirements. The extent of control over the design is restricted once the contract is let since the contractor assumes responsibility once appointed. Some of the risk associated with this can be mitigated by a lesser extent by the novation of the original design team. The design and construction can generally proceed in parallel resulting in the overall programme time being shortened. Client changes in design specification can be made during construction although are more difficult to accurately agree on costs. Advantages: i) Transfer of risk to contractor (but not usually all risks); ii) Design is in competition (unless two-stage see later); iii) Maximum overlap of design and construction; iv) Construction expertise available for design; v) Early commitment to maximum price; vi) Less construction information required from client. Disadvantages: i) Tendering expensive to contractors; ii) Design not fully developed at tender stage, uncertain of final exact details until construction completed; iii) Best designer is not necessarily best builder and vice-versa (unless client team is novated); iv) Design liability can be limited; v) Standards can be difficult to control; vi) Variations can have greater consequence on cost; vii) Normally only the minimum is provided to satisfy the Employers requirements; viii) Premium for assumption of risk payable. 3.3 Variants on Procurement Process There are refinements or variations on the procurement options described previously: Single stage selective tendering Two stage selective tendering Negotiated tendering 3.3.1 Single stage selective tender This form of tendering occurs when the client wishes to obtain the most competitive price for the project. This method will only be successful where the design is substantially complete for the type of contract being proposed, ie. design and build or traditional as any incomplete elements of the design will lead to post contract variations and additional costs. In using this method, the client seeks tenders usually from three to six pre-selected competent contractors issuing detailed tender information, whether it be performance specifications for a design and built route or full detailed bill of quantities for a traditional route. Tenders are returned and assessed under competition, with a contractor being selected on the basis of who best meets the evaluation criteria. Advantages: i) Most competitive price achieved; ii) The client retains greater control of design and; iii) Increased cost certainty at signing of contract. Disadvantages: i) The contractor is not able to share its construction expertise at the design stage; ii) Increased programme requirements to produce the full design in advance of tender and; iii) Possible cost increases and variations are likely where the design is incomplete or erros have been made in design. 3.3.2 Two stage selective tendering Two stage tendering is best suited where the client requires a competitive price but in particular requires early contractor involvement. The client will issue tenders with limited preliminary information (usually preliminaries, provisional sums, early work packages) and a schedule of rates for the areas where the design is incomplete. Tenders are returned and assessed under competition, with the contractor being selected on the basis of who best meets the evaluation criteria. As the works progress, the schedule of rates is sued to complete the pricing of the design. Advantages: i) Allows early start; ii) Allows the contractor to have input into design and construction techniques; iii) Greater programme certainty as risks and identified early and; iv) Can build trust between client and contractor. Disadvantages: i) Possible increase in construction costs due to lack of competition on tendering; ii) A risk to programme if negotiations fail to meet targets; iii) Less cost certainty if early site start is preferred. 4.0 Evaluation of Procurement Methods The chosen procurement method is determined by the Clients approach to: Cost Programme Design and build quality 4.1 Cost Cost is a decisive factor with the client seeking cost certainty at an early stage. However, a fixed price not the only factor as value for money, scope for variations and accountability are feature in selection. 4.2 Programme As stated in section 2.0, the completion is required for May 2011 with a start on site date of June 2010. Assuming RIBA work stage typical lead-in periods for tender document preparation, tender, contractor selection and mobilisation for the various procurement options are given below: 1. Traditional 6 months 2. Design and Build a) single stage 5 months b) two stage 3 months 4.2 Design and Build quality Whilst the quality of the design and the building works is view as important, achieving value for money will remain fundamental. An evaluation matrix based on interpretation of All Star Developments expectations is attached at appendix 1 Cost Time Quality 5.0 Recommendation Based on the evaluation matrix the following ranking is achieved: 1. Design and Build 2. Traditional As cost certainty is paramount a single stage process is recommended.

The Power of Internet Feedback :: Exploratory Essays Research Papers

The Power of Internet Feedback Eight Sources I. Introduction Feedback is one of the most important elements to a businesses success. No matter what the business, all have to deal with two constants, customers and customer satisfaction. These two things lay the groundwork for a successful business. The customers come from various types of media strategies such as advertising, mail-order publications, public relations, retailing and merchandising, sales, market research, and prices of goods. In order for a business to be competitive in its market the business must know what the customer wants, what price the customer is willing to pay, why the customer would buy one brand over another and other feelings that customers need met that would make them buy your product or service. Great customer service is the difference that makes the difference, whether your customers deal repeatedly with one representative of your company or with a different person each time they call, whether you do business face-to-face or electronically. Internet feedback is the new wave as far as getting feedback from customers, "A company can't create advocates without a true understanding of customer preferences. Not surprisingly, much of the innovation and groundbreaking techniques for "listening" to customers is coming from the Web world (Griffin.)" This is why Internet feedback is one of the most useful and resourceful tools a business or institution can have at its fingertips today. II. Literature Review and Findings The literature I found to be most relevant to the type of information that I deemed most important covered a websites ability to satisfy a customer having specific feedback goals from the website. In an essay written by Jakob Nielsen and Marie Tahir called, Design Usability: Keep Your Users In Mind Incorporating Feedback at Several Stages into an Ongoing Design Process Will Help a Site to Thrive. In this article the authors describe how the Web, like nothing else, has taught people how easy it is to walk away from a poorly designed product. The truth with the person who could easily and swiftly go to your website they can leave just as fast. A person who has invested the time to drive to a mall might be willing to suffer through a long checkout process much more readily than a Web customer, who can just as easily click over to the competition.

things fall apart and the spirit world :: essays research papers

When turmoil comes about, many have merely one attribute to rely on to help them overcome certain disasters: their faith. The characters of Things Fall Apart are no exception. The people of Umuofia call upon representatives of the spirit world as a means of hospitality. They rely on their religion to settle resolutions with other tribes and to answer questions. They depend on the spirit world also to take care of punishments and in addition play a significant role on new born babies. Unfortunately, the strong reliance with the spirit world collapse when the White Christians invade.   Ã‚  Ã‚  Ã‚  Ã‚  It is clearly seen just how important the spirit world is to the people of Umuofia. The kola nut is used as a social ritual of hospitality among the tribe. Representing vivacity, the nut is used as a welcoming snack. The kola nut is passed back and forth between the guest and the owner of the hut until one does the honor of finally cracking the nut. The people of Umuofia believe these actions will please their gods. They believe that â€Å"He who brings kola brings life.†   Ã‚  Ã‚  Ã‚  Ã‚  The people of Umuofia depend on the spirit world to help them with troubles or problems. When a nearby village has killed an Umuofian woman, they turn to their gods to see what is fit as punishment. The gods order that the village do penance for their sins towards their people. Mbaino offer a boy and a young virgin as payment. Another example of when members of the clan call upon the representatives of the spirit world is when consulting with Agbala, the Oracle of the Hills and Caves. Asking for her help is a common part ritual of their religion. Villagers come to the oracle when they have questions of their future or hardship and get answers through its priestess.   Ã‚  Ã‚  Ã‚  Ã‚  Many beliefs follow the religion that the people of Umuofia practice. The people rely on the spirit world to provide punishments when sacred laws of their religion are broken. Okonkwo is forced to make sacrifices to the earth goddess when he violates the Week of Peace. Twins are thought to bring bad luck for parents, therefore are left to die in the Evil Forest to please the gods. Ekwefi, Okonkwo’s daughter is forced to find the stone that is linked to the spirit world. The people rely on this because it is thought that the spirit of an evil child re-enters its mothers womb, as punishment they are mutilated, but if the stone is found, then the cycle of dieing babies cease.

The Killer Angels: an Inside Look at the Battle of Gettysburg

The Killer Angels: An Inside Look at the Battle of Gettysburg The Killer Angels written by Michael Shaara, is a historical fiction novel that describes in great detail the events that took place during the battle of Gettysburg. In the forward we are given an in depth view of each of the main characters and key figures of the battle. For instance, we are told that that General Robert Edward Lee is an honest man with no vices who does not believe in slavery, he is also suffering from heart trouble. He leads the confederate army. And then we have Colonel Joshua Lawrence Chamberlain who has a brother, Thomas, who serves in the Twentieth Maine as an aide to his brother. The story begins on June 29th, 1863 with the introduction of a spy for the Confederate army. He comes to General Longstreet with information about the whereabouts of the Union army, who to Longstreet’s surprise, are nearby. This causes the Confederate army to reposition at Gettysburg. The battle begins on July 1st when the Confederates attack some of the Union army in the hills nearby Gettysburg. General Lee believes that the Confederates should be able to win this battle and engages the union armies utilizing varying tactics, he attacks the Union army’s left and right flanks and then attempts to divide they’re central strength to win the battle that way. But this method fails, the Union Army gained the upper hand when during the first day of battle they retreated and secured most of the higher ground giving them a fatal advantage. The story mainly follows the Confederates and General Lee as the protagonist, and it tells us what went wrong for them during this battle. We are given a detailed depiction of war tactics used during this time, and how the Union Army was able to win the battle by taking a defensive position on the higher hills of Gettysburg. The fact that the Union Army had higher ground coincides with the weapons that were utilized by both armies. Because the key losses that occurred took place when Chamberlain’s men ran out of ammunition and were successful only by charging their enemy with bayonets and when Pickett’s men attempted to charge the center strength of the Union army, I would say that momentum and visibility were key factors in a battle with the weapons that were available to them. It is also apparent that Lee’s heart problems seem to be affecting his decision- making throughout the story. Perhaps he has become more foolhardy with his own mortality so tangible. The amount of death and losses that the Confederates suffer seem to echo the thoughts he has of himself. It becomes quite apparent that the Confederate army will fail after General Longstreet’s continual insistence that they should swing southeast towards Washington, D. C. and take a defensive position. If General Lee had heeded Longstreet’s advice, perhaps the Confederate Army could have won the Civil War. In conclusion, The Killer Angels is a book that uses great detail and epic dialogue to describe the events that took place at the battle of Gettysburg, Pennsylvania. It gives us a closer look at the tactics and strategies utilized by our forefathers during that time period and not only allows us a glimpse of the personalities of some of the key leaders of the Civil War but shows us how these personalities influenced this battle.

Of Mice and Men Essay

The book Of Mice and Men focuses on the friendship of two migrant workers in California at a time when most of the work was done by people and not by machines. George was a small man who acted worldly and wise. Lennie was a huge man that had the mind of a child. Together George and Lennie would bounce from job to job with no money in their pockets and only the dream of someday owning a place of their own to keep them going. The two men were not able to stay in one place too long because Lennie would get into trouble and George would have to get the two of them out of the bad situation and find a new place to work until the next bad thing would happen. Why would George continue to complicate his life by dragging Lennie around? Why wouldn’t George just set off on his own and make his life a whole lot easier? It was obvious when I read through the book that Lennie could not have survived in the world without somebody like George watching out for him. As the story unfolded I had to ask myself, â€Å"Did George need Lennie as much as Lennie needed George? † Two men traveling together the way George and Lennie did was not very common during this time. Slim said to George on page 39, â€Å"Hardly none of the guys ever travel together. I hardly never seen two guys travel together. You know how hands are, they just come in and get their bunk and work a month, and then they quit and go out alone. Never seem to give a damn about nobody. † Why did George and Lennie travel together then? It is easy to answer that question when looking at it from Lennies point of view. Lennie needed somebody to protect him. Lennie had the mind of a small child and would not have been able to find work, feed himself or stay out of trouble if not for somebody like George. The reason why George traveled with Lennie on the other hand is a little bit more complicated. One reason may have been George made a promise to the person who took care of Lennie before George that he would. Does this mean that George is such a stand up person that he would not go back on his word? Maybe but I don’t think it is the main reason he put up with Lennie and all the trouble that came with him. Another reason George may have kept Lennie around was that Lennie was such a great worker that it made George’s life much easier always working alongside of him. A third reason why George may have continued to travel with Lennie was that George liked the fact that he was in charge of Lennie, similar to how a father was in charge of what his son does. George had so little in his life that maybe having Lennie around to tell what to do all the time made him feel needed or important. Jus’ tell Lennie what to do an’ he’ll do it if it don’t take no figuring. He can’t think of nothing to do himself, but he sure can take orders† George tells Slim on page 39. A fourth reason George kept Lennie around is maybe Lennie made George feel smart. George seemed like the kind of person that liked to feel he was smart. The last reason I can think of and probably the biggest reason was that George needed the company. I don’t think that George could even imagine living how he lived and not having anybody to share anything with, including his ideas and his dreams. Ultimately, I think all of these reasons played some role in why George kept Lenny around but fear of being alone was probably the biggest reason. Something good is gained by both parties in every successful relationship and the relationship that George and Lenny have was no exception. Lenny of course received protection and a person to take care of him. Those are two things he could not have survived without. I think what George gained most from the relationship was becoming a better person. On page 41, George says to Slim, â€Å"I ain’t got no people. I seen guys that go around on the ranches alone. That ain’t no good. They get wantin’ to fight all the time. † George meant he didn’t have any family at all. George was afraid if he lost Lennie, he would never have somebody close to him again, he would be all alone and turn mean. That is what George got most out of the relationship, the friendship he believed made him a better person. I think George proved just how much he cared about Lennie at the end of the story when he shot Lennie in the back of the head by the creek. George made the ultimate sacrifice in killing Lennie and putting himself in the position that he feared the most which is being along. George knew if anybody else found Lennie, especially Curley, they would have made Lennie suffer to pay for killing Curley’s wife. It was interesting what happened earlier with Old Candy and his dog being put to sleep. Old Candy seemed just as upset about not shooting the dog himself as losing the dog. â€Å"I should have done it myself†, Old Candy said near the end of the book. Maybe George learned from that. George believed the right thing was for somebody who cared about Lennie to end his life no matter how much it hurt. Of Mice and Men is a book about relationships with the relationship between two very different people, George and Lennie, at the forefront. Early on it seemed very obvious that Lennie got the most benefit from their friendship. As the story unfolds, it’s not so obvious. In the end, I believe that George benefitted as much or even more than Lennie from their strange friendship. George believed that Lennie made him a better person.